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The Store That's Killing Your Sales Without You Knowing

Story of a Saudi store owner who spent millions on ads... but the problem wasn't in the ads at all

6 min read
ByMTBRMG Team
#Salla#store design#user experience#Saudi e-commerce#conversion rate#UX

Content Transparency

Verified Sources
8+
Last Updated
2/10/2026
Years Experience
10+
Reading Time
6 min

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The Store That's Killing Your Sales Without You Knowing

🚨 Warning: This Isn't Just a Story

⚡ Shocking Truth That Will Change Your View of E-commerce

Right now somewhere, a store owner is spending thousands of riyals on ads.
Traffic is coming. People are viewing products. Adding to cart.
But nobody's buying.
This article will reveal:

Ads Working... Sales Stopped

📊 Case File: Ahmed's Store

Store Owner: Ahmed - Saudi entrepreneur
Platform: Salla
Products: Excellent and in demand
Prices: Very competitive
Ads: Working and reaching the right audience
Result: No sales!

Ahmed sits in front of the dashboard. Looking at the numbers:

5,000
visits this month
850
added to cart
47
purchases only
0.94%
conversion rate
Meaning out of every 100 visitors, only 1 buys!

Something's wrong. But what?


Crime Scene

Ahmed did everything right:

Excellent product
High quality and in market demand
Fair price
Competitive and affordable for target audience
Demand exists
People are searching for this product
Ads reaching
Targeting is correct and traffic is coming
Fast shipping
Same-day delivery to most cities
Customer service available
Quick response to inquiries

🤔 So... where's the problem?

He went to his friend who works in marketing. He told him:

"The ads aren't working. Change the targeting."
Changed targeting → Same result
"Lower the price."
Lowered price → Same result
"The product isn't good."
Got other products → Same result

Crime Discovery

Until one of his former customers told him:

"Ahmed, I visited your store... but honestly I felt uncomfortable."
"Uncomfortable? Why?"
"I don't know... something about the look. Something about the layout. I felt the site wasn't... professional."

💡 That was the moment

Ahmed opened his store on his phone. Looked at it with different eyes.
For the first time... he saw the store as the customer sees it.
And the shock was strong.

The Evidence

Ahmed started searching. Reading. Understanding.

And discovered shocking facts:

First Truth: First 5 seconds = death sentence

0.05
seconds
Time for visitor to form opinion about your site
94%
of first impression
depends on visual design, not content

What does this mean? Before the customer reads a single word. Before they see the product. They judge the design.

If the design is bad? Customer won't continue.

فريق متبرمج MTBRMG

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